Refinement Through Action

The concept of ‘cybernetics’ is a technique originally developed for military guidance; it is also a tool for making progress on any tough or unclear objective.

Input —>

Process —>

Output —>

Feedback and Refinement —>

New Input

We also call this cycle refinement through action. There is always something new to learn - every engagement, every client, every new puzzle is a chance to define and then redefine a process. We are always improving the process. The key is to be open to the possibility of sometimes getting it wrong and being willing to work towards constant improvement.

What does this process require from Sutro Li as a company?

It requires:

• a channel to always be available for feedback.

• a listening approach

• flexibility

• a willingness to try new things

• a willingness to notice if something isn’t working

• curiosity